Saturday, 29 Apr 2006
I forgot to mention where the reference came from on my last post. You may know that itâ€™s from a Campbellâ€™s Soup commercial. But it has a certain special significance for me. I used to teach religious ed (in a long-past life) when I was in high school. I worked with 4th grade kids and would frequently ask them to read out loud from the book. I had one student who flat-out refused to read. I assumed he had a learning disability or some other reason for being uncomfortable reading aloud, so I would gently encourage him to read just a sentence or two. Each week he would refuse. One day we had a bit of a show-down. I asked him to try to read a sentence and he just sat thereâ€¦ and sat thereâ€¦ and sat there. I was getting frustrated and the other kids were starting to fidget when one of the boys suddenly started to sing, â€œThereâ€™s nothing like getting to the bottom of a bowl of soupâ€¦â€ I had to choke back my laughter. The best part, though, was that my reluctant reader suddenly started reading and wouldnâ€™t stop. And you know, he turned out to be the strongest reader in the group. Now, whenever Iâ€™m in a situation thatâ€™s taking longer than I would like, I just think of that song and have to smile.
The song now has new meaning to me! Did you know that in 1969 Campbellâ€™s Soup was accused faking ads by putting marbles in the bottom of their soup to make it look chunkier? Perhaps the jingle I remember was poking fun at this FTC-imposed drama. (If youâ€™re curious about the legality of this whole situation and related advertising ploys, hereâ€™s more than you could possibly want to know on the subject.)
I also consider it highly ironic that included in the many Campbellâ€™s Soup Kids toy marketing campaigns are a set of Soup Kids marbles.
This may be more than you ever wanted to know about Campbellâ€™s Soup, but if notâ€¦ The Museum of Beverage Containers and Advertising has some more information about the start of the company as well as magazine ads from 1906-1929.
Suddenly feeling nostalgic with all of this talk of soup? Check out www.retrojunk.com where you can view commercials (including a few from Campbellâ€™s Soup), TV show intros, and movie trailers from the 70â€™s, 80â€™s, and 90â€™s.